The buzz on digital media businesses and ad revenue
Running Point and its chief investment officer, Michael Ashley Schulman, CFA, were quoted by Reuters in an article—by Yuvraj Malik and Greg Bensinger, “BuzzFeed shutters news unit, cuts 15% of staff”—regarding the outlook for digital media businesses and their competition for advertising revenue.
The article was also picked up by Investing.com, Yahoo Finance, U.S. News & World Report, The Gazette, cnYES and Sino Trade (Taiwan), AA STocks (Hong Kong), Bisnis and Tribun News (Indonesia), Brand Inside (Thailand), and Asia One and Channel News Asia (Singapore).
Digital media challenges and opportunities
The digital media industry faces significant challenges due to the economic headwinds, many businesses cutting back on their advertising budgets, and the dominance of media platforms—like TikTok, Meta (including Facebook and Instagram), Amazon (including Echo/Alexa and Twitch), Alphabet (including YouTube, Google Play, and Google Ads), and Netflix (expanding with advertising based subscriptions)—that can offer massive audiences as well as micro-targeting.
Two key areas of media growth are in digital video and high-quality and engaging content, both of which are becoming increasingly popular formats for both advertisers and consumers; it seems this is where BuzzFeed/HuffPost will focus their efforts—probably a smart move!
Quoted article excerpt is below:
“Advertisers are cautious with their spending and seeking ways to maximize efficiency and their return on investment,” said Michael Ashely Schulman, chief investment officer at Running Point Capital Advisors. “This has led to digital media companies fighting for a smaller pool of advertising dollars,” particularly in between U.S. political cycles and sporting events like the Olympics and World Cup.
In Indonesian: “Pengiklan berhati-hati dengan pengeluaran mereka dan mencari cara untuk memaksimalkan efisiensi dan pengembalian investasi mereka,” kata Michael Ashely Schulman, kepala investasi di Running Point Capital Advisors.
In Thai: Michael Ashely Schulman ประธานเจ้าหน้าที่การลงทุน Running Point Capital Advisors มองว่า นักโฆษณาตระหนักถึงเม็ดเงินในกระเป๋ามากขึ้น และเลือกลงทุนในช่องทางที่ให้ผลดีที่สุด ซึ่งเม็ดเงินเหล่านี้ถูกโยนไปในโซเชียลมีเดียชั้นนำ จนทำให้สื่อดิจิทัลต้องมาต่อสู้ในน่านน้ำที่มีขนาดเล็กลง
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